{"id":1851,"date":"2021-08-27T18:26:13","date_gmt":"2021-08-27T17:26:13","guid":{"rendered":"https:\/\/test.byjeane.com\/?p=1851"},"modified":"2021-08-29T19:15:48","modified_gmt":"2021-08-29T18:15:48","slug":"hoe-het-begon","status":"publish","type":"post","link":"https:\/\/byjeane.com\/en\/hoe-het-begon\/","title":{"rendered":"Hoe het begon"},"content":{"rendered":"
In mijn vorige blog vertelde ik je over mijn meisjesdroom. Een merk is pas een succesvol merk als het mensen aanspreekt. Mijn doel is altijd impact teweegbrengen op jou als vrouw. Echter, hoe doe je dat? Het idee van een eigen lingeriemerk speelde al jaren door mijn hoofd. Ik had een drukke baan, een eigen juridische onderneming en was bezig met duizend en \u00e9\u00e9n verschillende dingen. Ik kan nu eenmaal niet stilzitten. Vorig jaar heeft mijn broer het boxershortmerk Bolas Underwear overgenomen. Hij nam mij mee in zijn gedachten die hem op dat moment bezighielden, van het productontwerp tot aan de bedrijfsvoering van zijn onderneming. Door hem ben ik op een positieve manier ge\u00efnspireerd geraakt. Op een dag keek ik in de spiegel en ik zei tegen mezelf: \u201cIk ga het nu gewoon doen\u201d. En als ik ergens aan begin dan doe ik het ook goed en ga ik er helemaal voor. Ik heb mijn baan opgezegd en mijn juridische onderneming gestaakt. Via www.lijfgoed.nl heb ik een cursus lingerie gevolgd. Hierbij leerde ik alles over het gereedschap die je nodig hebt, een diversiteit aan steeksoorten, materialenkennis, beugels voor beugel bh’s, de onderdelen van een beha en hoe dit is opgebouwd. Bovendien heb ik een naaimachine aangeschaft en ben hiermee aan de slag gegaan om mijn eigen lingerie te ontwerpen. Voordat ik van start ging met dit proces, heb ik bij ruim 100 vrouwen een eigen marktonderzoek gedaan. En bij deze vrouwen nagevraagd wat zij waarderen of juist missen aan een comfortabele bralette. Met die input ben ik aan de slag gegaan. Daarnaast ben ik een samenwerking aangegaan met een lingeriedesigner. Met haar heb ik uren gespard en van gedachten gewisseld over de technische aspecten van het ontwerpen van lingerie en een bralette die als het ware zit als een tweede huid.<\/p>\n\n\n\n
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Ik hoefde niet lang na te denken over de naam van het merk: By Jeane. Buiten het feit dat lingerie aan een aantal technische basisvoorwaarden moet voldoen omwille van comfort, besloot ik ook wat mijn eigen signatuur zou worden. Ik wilde het merk niet voor mezelf houden, maar delen met andere vrouwen. En dan het liefst vrouwen die staan voor de kernwaarden van By Jeane: vrouwelijkheid, schoonheid, elegantie, zelfvertrouwen, sensualiteit en hoge kwaliteit.<\/p>","protected":false},"excerpt":{"rendered":"
In mijn vorige blog vertelde ik je over mijn meisjesdroom. Een merk is pas een succesvol merk als het mensen aanspreekt. Mijn doel is altijd impact teweegbrengen op jou als vrouw. Echter, hoe doe je dat? Het idee van een eigen lingeriemerk speelde al jaren door mijn hoofd. Ik had een drukke baan, een eigen […]<\/p>\n","protected":false},"author":4,"featured_media":1860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_joinchat":[],"footnotes":""},"categories":[40],"tags":[],"class_list":["post-1851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-over-jeannette"],"yoast_head":"\n
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Ik ben Jeannette. Als je me beter wilt leren kennen, lees dan verder. In deze blog schrijf ik iets over mezelf en wat mijn drijfveren zijn. Waarom ben ik mijn eigen lingerielabel By Jeane gestart? Waar sta ik als merk voor? En waarom ontwerp ik nu mijn eigen lingerie?\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hoe het begon - By Jeane","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/byjeane.com\/en\/hoe-het-begon\/","og_locale":"en_GB","og_type":"article","og_title":"Hoe het begon - By Jeane","og_description":"In mijn vorige blog vertelde ik je over mijn meisjesdroom. Een merk is pas een succesvol merk als het mensen aanspreekt. Mijn doel is altijd impact teweegbrengen op jou als vrouw. Echter, hoe doe je dat? Het idee van een eigen lingeriemerk speelde al jaren door mijn hoofd. 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Ik ben Jeannette. Als je me beter wilt leren kennen, lees dan verder. In deze blog schrijf ik iets over mezelf en wat mijn drijfveren zijn. Waarom ben ik mijn eigen lingerielabel By Jeane gestart? Waar sta ik als merk voor? 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